Powered by Perspective
Industry Standard is a creative summit forged in Memphis. AAF Memphis has assembled a powerhouse lineup of local experts—craftsmen of marketing and design—ready to share the tools, techniques, and insights that set them apart in a competitive market.
Powered by perspective, this one-day event is calibrated to unite the community and inspire innovation. Join us on the production floor on June 13 to redefine the Industry Standard.
Unite the
Community
Learn from
Shared Ideas
Redefine the
Standard
Schedule
Friday | June 13 2025
Morning Buzz | 8:00a - 9:00a in The Lobby
8:00 - 9:00a
Morning Buzz
• Registration desk opens
• Coffee and bagels provided
• Expo Hall Open
Marketing & Strategy | 9:00a - 12:00p in The Zone
Welcome | 9:00 - 9:10a
9:10 - 9:40a
Shannon Briggs
Founder & Head Trailblazer
Campfire Collective
9:45 - 10:15a
Milton Howery III
VP Marketing, Communications & Events
Downtown Memphis Commission
Break | 10:15 - 10:25a
10:25 - 10:55a
Penelope Huston
Chief Communications Officer
City of Memphis
11:00a - 12:00p
David French
CMO
Memphis Brand
Keynote Marketing & Strategy Presentation
Lunch (Provided) | 12:00 - 1:00p in The Lobby
Creative | 1:00 - 4:00p in The Zone
1:10 - 1:40p
Shannon McCready
Sr. Design Manager, Extensibility and Developer Platform
Adobe
1:45 - 2:15p
James (IMAKEMADBEATS) Dukes
Producer, Founder & CEO
UNAPOLOGETIC
Break | 2:15 - 2:25p
2:25 - 2:55p
Dan Price + Chris Porter
Principals
Baby Grand
3:00 - 4:00p
Amanda Dent
Creative Director, Archer
Volunteer, WYXR
Keynote Presentation
Happy Hour | 4:00 - 6:00p in The Lobby
4:00 - 6:00p
Closing Happy Hour
• Networking and mingling with speakers
• Complimentary wine, beer, and sodas
• Light snacks provided
• Expo Hall Open
Punch In:
Your Ticket to Industry Standard
Your ticket is your all-access pass to a full shift of insight, innovation, and networking. Gain entry to all morning and afternoon speaker sessions, fuel up with complimentary coffee and snacks, enjoy a provided lunch, and clock out in style with a ticket to happy hour—where connections are made and ideas ignite.
AAF Member Ticket
$120
Non-AAF Member Ticket
$140
Student Ticket
$80
Sponsorship Opportunities
Join us in laying the foundation for Industry Standard— Memphis’ premiere creative summit. As a sponsor, you’ll put your brand at the heart of the creative assembly line—gaining high-visibility placement, exclusive networking access, and direct engagement with industry professionals.
GET ON THE PRODUCTION LINE
From presenting partners to supporting sponsors, every contribution fuels the machine that keeps our creative industry running.
READY TO GET TO WORK?
Contact us AAFMemphis@gmail.com to learn more.